UPDATE: Boiada Brazilian Grill is opening Thursday, May 30.
It’s
hard to contain the excitement and enthusiasm shared by two families planning
to open what’s thought to be the Tri-Cities’ first traditional Brazilian steakhouse.
“We
want to bring the music, the culture, the happiness. Brazilians are happy
people,” Thea Dicenzo said. “We want people who come to our restaurant to feel
good.”
Boiada Brazilian Grill will be at 8418 W. Gage Blvd. in Kennewick, tucked behind Summit Funding and close to Uncle Sam’s Saloon, in a building once occupied by nightclubs and a casino.
The
owners are native to Brazil.
“We
had a lot of people comment on the Facebook and say, ‘Oh, I hope the owners are
Brazilian,’ and we are,” said Hisadora Ferriera, who is managing the hiring of
new employees.
“Boiada
translates to ‘cattle,’ but for us, in Portuguese, it really is like a pack of
bulls,” said Hisadora, who has worked at a Utah Brazilian steakhouse chain with
her father, Adalberto Ferreira, for the past few years.
The
family moved to the Tri-Cities to open the restaurant with their longtime
family friends, Dallas and Thea Dicenzo, who live in Benton City.
“We
were thinking of opening something in the food industry area before, maybe
franchising, and then they came with this idea and we embraced it,” Thea said.
Adalberto
has worked in the restaurant industry for nearly 20 years, in Brazil and most
recently at Tucanos Brazilian Grill, which has its nearest location in Boise.
He will be the “meat expert,” using his experience to focus on marinating and
cutting the 17 kinds of meats and cuts that will be offered.
Known
in Portuguese as a churrascaria, a Brazilian steakhouse is unique in the
way it serves meals.
Meat
servers will rotate through the restaurant with large skewers filled with
various types and cuts of charcoal-grilled meat
and honey-glazed pineapple.
Diners place a card on the end of their table indicating
“green” as a request for more meat, or “red” if they are satisfied.
Dallas said most people consume two pounds of meat, on
average, during a Brazilian steakhouse meal. About a dozen skewer choices will
be available at lunch with the full 17 options for dinner. These will include
sirloin steak, beef tenderloin, chicken, pork, seafood, lamb and chicken
hearts.
The options don’t end there, as side dishes and salads
will be offered in a custom-built station topped with a life-sized metal bull
named Ferdinand, which was crafted by a Brazilian artist.
Calling it a “salad festival,” there will be both cold
and hot, sweet and savory salads, along with traditional Brazilian side dishes
like black beans and pork, stroganoff, deep-fried bananas and Brazilian cheese
bread, all made by Adalberto’s wife, Graziella, and her sous chefs.
The meal and sides include unlimited servings for a flat
price. The owners are still finalizing their menu rates but expect to charge
around $26 for lunch and $36 for dinner. There will be discounts for children
under 12 and senior citizens.
Traditional Brazilian appetizers and desserts will be
available as a separate purchase, and Boiada will offer a full bar with
traditional Brazilian drinks, including one served in a pineapple, and the
national drink of Brazil, a caipirinha, made with cachaça, sugar and
lime. Non-alcoholic drinks will include Brazil’s most popular soft drink,
Guarana, and seven Brazilian lemonades, which are made with lime, and served
with bottomless refills, like the meat.
The families expect to hire about 50 employees who will
wear authentic south Brazilian attire, including meat servers dressed as a
gaucho, known as a Brazilian cowboy. The 6,000-square-foot restaurant can hold
up to 182 people and will include a banquet room, and eventually outdoor
seating as well as live music.
Despite moving to the United States from Brazil decades
ago, both families are passionate about introducing their heritage to the
Tri-Cities.
“We want to bring the experience to the Tri-Cities from
Brazil where people can come up and say, ‘Wow, this is amazing,’ because this
business is everywhere in Brazil,” Dallas said. “We have about 650 million head
of beef there, so we eat a lot of meat. We want people to leave here and say,
‘This thing was the best.’ ”
The families signed a five-year lease and are investing
more than $200,000 into the project, in what they hope is the first of more
locations for Boiada.
“I got a passion for this immediately. I think it’s
because of the parents I have, and I just want to do this for the rest of my life,”
Hisadora said. The restaurant is targeted to open in late May.
Boiada Brazilian Grill: 8418 W. Gage Blvd., Kennewick; 509-579-4430; Facebook.